👁️ Instantly lifts hooded eyelids
💧 Plumps fine lines as you wear it
🛡️ 16-hour wear with zero creasing
✨ Erases that sunken, tired look
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Step 1 – Glide
Twist the pen up and sweep the creamy tip over your lid. Begin at the inner corner and draw outward toward the brow bone for an instantly lifted look.
Step 2 – Blend
Soften the edges with your fingertip within 10 seconds. The buildable texture lets you layer it up for more impact or keep it sheer for daily wear.
Step 3 – Set
Give it 30 seconds to set. The formula locks down for 16 hours of crease-proof, smudge-proof wear — no primer, no powder, no touch-ups required.
Step 1 – Soak
Dampen a cotton pad with micellar water or a mild oil-based makeup remover.
Step 2 – Press
Rest it on the eyelid for 10 to 15 seconds so the cream formula melts away.
Step 3 – Wipe
Sweep softly from the inner to the outer corner until the color lifts. Add more remover if needed so the eye area comes fully clean without any rubbing of the delicate skin.
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Skincare That Lifts Tired Hooded Eyes in 30 Seconds
Mature lids run dry, and eyeshadow sinks straight into every fine line. Hyaluronic acid draws deep hydration into the eye area, plumping crepey texture so color spreads evenly instead of pooling.
The skin on the eyelid thins and sags as the years pass. Peptides support collagen and tighten the lid over time, lifting hooded eyes into a more defined, wide-awake shape.
Most eyeshadows sting sensitive eyes or leave them watering. Bisabolol, drawn from chamomile, quiets redness and settles irritation, so you can wear color all day with no burning or itching.
Sunlight, screens and pollution leave their first marks around the eyes. Vitamin E shields the delicate lid from environmental stress while feeding dry, mature skin back to a healthy glow.
Powder shadow drags and tugs across crepey lids. Jojoba oil mirrors the skin's own oils, letting the formula spread on buttery soft without catching in a single fine line.
Dry lids make eyeshadow flake, fade and crease before lunch. Meadowfoam oil seals moisture in and keeps the color flexible and crease-free for 16 hours straight.
Skin around the eyes grows thinner and more fragile with age. Mango seed oil brings rich fatty acids that nourish the lid, giving softness and resilience back to the most delicate area of your face.
A creamy eyeshadow stick made with skin loving ingredients that hydrate, firm, and lift tired hooded eyes while delivering 16-hour, crease-proof color with a buttery, glide-on feel.
For years, my eyes just faded away. Hooded, tired, creased. Powders vanished. Creams slid off before noon. So I gave up on them.
Then I picked up the Champagne shade. A single stroke. And there they were. Bright, lifted, wide awake.
Now my husband keeps telling me I look well rested. I just smile back.
— Jennifer, 62
Light-catching pearls scatter the daylight that settles into shadows and creases. Applied in the right spots, they leave your eyes looking years more rested.
SWIPE 1: Glide it over the upper lid. It brightens, lifts and softens the hood.
SWIPE 2: Press it into the inner corner. Hollow eyes read wide awake at once.
SWIPE 3: Blend it below the outer lash line. Crow's feet fade and eyes open up.
SWIPE 4: Trace it beneath the brow bone. The whole eye lifts and the droop disappears.
Most eyeshadows leave mature eyes looking more tired, not less. They crease, fade, and sink into every fine line by midday. VIMA lifts hooded eyes, softens wrinkles, and holds radiance for 16 hours.
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OTHERS | |
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Instant lift on hooded eyes |
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Never creases or settles in lines |
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Brightens tired, sunken eyes |
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Blurs wrinkles instead of showing them |
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Glides on without tugging crepey lids |
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Calms watering, sensitive eyes |
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16 hour wear, no touch-ups |
A 30-second eye transformation. One swipe and you're done. No brushes, no primer, no fuss. The kind of effortless beauty you can pull off on autopilot, even before your first cup of coffee.
Tired eyes wake up instantly. Light-reflecting pearls lay a soft glow over the lid that wipes away that "I'm exhausted" look. Everyone will assume you finally slept well. No need to mention it took 30 seconds.
Hooded eyes lift in a single stroke. Made for the hood that swallows every other shadow. Sweep it over the lid, into the inner corner, and just above the brow bone. Your eyes read more open, more lifted, more awake. Same eyes, ten years lighter.
The sort of glow that earns compliments. Never glittery. Never loud. Simply the right dose of polished radiance that has people asking "what are you wearing?" A subtle pearl shimmer that flatters mature eyes without shouting for attention.
It stays put, even when your lid won't. Most shadows vanish under the hood before lunch. VIMA holds for 16 hours. Water-resistant, smudge-proof, and unfazed by the loose lid skin that wrecks powder formulas. Put it on at 8am, look identical at midnight.
Foolproof, even with unsteady hands. The buttery cream stick glides on with zero precision required. Buildable when you want more drama, blendable with a fingertip, and forgiving over every fine line. No expert technique. No brushes to clean. No mistakes.
99%
Say it instantly brightens tired, hooded eyes
97%
Noticed that this product has significantly improved their life.
98%
Say it stays 16 hours without creasing or fading
95%
Say it feels lightweight and never tugs on crepey lids
99%
Say it smooths fine lines and won't settle in creases
Forget dusty powders that crease and crumble. VIMA glides on creamy, brightens instantly, and leaves mature eyes looking rested, lifted, and visibly awake.
Yes. This formula was designed from the start for hooded mature eyes 50+. The cream stick won't ball up under the brow bone, won't disappear into the lid fold, and won't slide off the way powder shadows do. Sweep it over the upper lid, right beneath the brow bone, and along the lower lash line for a visibly lifted look that holds for 16 hours.
This Instant Glow Eye Brightener runs on 7 hero ingredients chosen to care for your skin as much as they deliver color:
Full INCI list:
Dimethicone, Silica, Hydrogenated Jojoba Oil, Silica Silylate, Simmondsia Chinensis (Jojoba) Seed Oil, Olea Europaea (Olive) Fruit Oil, Macadamia Integrifolia Seed Oil, Tocopherol (Vitamin E), Limnanthes Alba (Meadowfoam) Seed Oil, Vitis Vinifera (Grape) Seed Oil, Mangifera Indica (Mango) Seed Oil, Helianthus Annuus (Sunflower) Seed Oil, Sodium Hyaluronate, Bisabolol, Synthetic Wax, Trimethylsiloxysilicate, Palmitoyl Tripeptide-1, Glyceryl Caprylate, Sorbitan Sesquiisostearate, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, Mica (CI 77019), Titanium Dioxide (CI 77891), Tin Oxide, Iron Oxides (CI 77491, CI 77492, CI 77499).
NET WT. 2.7g / 0.09 oz
Hypoallergenic. Ophthalmologist-tested. Suitable for sensitive eyes and contact lens wearers. Made without phthalates, sulfates, parabens, and alcohol.
No. The buttery cream dries down to a flexible, smudge-proof finish that stays even on crepey lids without settling into wrinkles. We refined it with women 50+ until it behaved exactly right. Hyaluronic acid and peptides plump and firm the lid skin as you wear it, so the canvas keeps improving the longer you use it.
Up to 16 hours. Water-resistant and smudge-proof. Put it on at 8am and it still looks identical at midnight. No touch-ups, no smudging, no fading.
Yes. The formula includes calming bisabolol from chamomile to soothe sensitive eyes and keep irritation away. Hypoallergenic, ophthalmologist-tested, and safe for contact lens wearers. No phthalates, no sulfates, no parabens, no alcohol.
Yes. It's built with fine light-reflecting pearls, not chunky glitter. A single swipe leaves a soft, natural wash that brightens the eye without shouting for attention. Ideal for everyday wear.
Yes. The formula is fully buildable. One swipe gives a soft pearl glow, three swipes turn it into a luminous statement. The buttery base keeps blending smoothly no matter how many layers you add.
Glide the stick straight across the upper lid. Tap the color into the inner corner with a fingertip for a wide-awake effect. Smudge a soft line along the lower lash line for definition. Add a touch beneath the brow bone to lift the whole eye. Done in 30 seconds. No brushes, no primer, no expert technique.
Each stick holds 2.7g / 3ml / 0.09 oz. We intentionally packed in nearly 2x more product than other premium cream eyeshadow sticks so you get months of daily wear without running out. With regular use, one pen lasts 3 to 6 months depending on how heavily you apply it. More product, more wear, better value for you.
Put micellar water or a gentle oil-based remover on a cotton pad. Hold it against the lid for 10 to 15 seconds so the formula dissolves. Then wipe softly from the inner to the outer corner. No rubbing needed.
Yes. 100% cruelty-free and vegan. Every shade is tested and finessed with women over 50 to be certain it truly performs on mature eyelids, not only in studio mirrors.
The inner corners of my eyes were so shadowed I looked like I had not rested in ten years. It picks up light just enough to read as awake rather than sparkly. Gold adds warmth to my olive tone and gives me a sun-kissed look. I started with a single in Gold and will order again. People tell me how rested I look, week after week.
I had tried every brightening pen on the pharmacy shelf and each one turned orange on me. This one softens the shadow and reflects light back, like a small filter for the eyes. I picked Champagne, the shade that reads most natural on my skin. I only wish I had come across it much sooner.
My eyes always read as hollow and worn out, even after a decent night of sleep. A single sweep along the inner corner and they look open and alert. Mauve neutralises the purple sitting under my eyes, such a clever little thing. I bought one Mauve and now wish I had taken the bundle. I feel noticed again instead of invisible.
I am 63 and the corners of my eyes had turned so flat and shadowed. It softens the shadow and reflects light back, like a small filter for the eyes. Mauve neutralises the purple sitting under my eyes, such a clever little thing.
At 60 my under-eyes were the first feature that announced my age. I look roughly a decade less tired, and that is no overstatement.
At 39 my under-eyes were the first feature that announced my age. A single sweep along the inner corner and my eyes look open and alert.
I am 57 and the corners of my eyes had turned so flat and shadowed. Nothing creases, nothing cakes, it wears like skin right through the evening. I started with a single in Champagne and will order again. My daughter has already claimed one for herself.
Concealer simply settled into the fine lines under my eyes and made things worse. This lifts the dark area without ever gathering in my creases. Gold adds warmth to my olive tone and gives me a sun-kissed look. At last something that suits my age.
Concealer simply settled into the fine lines under my eyes and made things worse. This lifts and brightens so my eyes no longer read as hollow. Bronze gives me a warm lit glow, finally a shade that actually shows on me. I began with one Bronze and wish I had taken the bundle. I would love a couple more shades, though the six already cover plenty.
Dark circles made me look cross and worn out in every single photo. It softens the shadow and reflects light back, like a small filter for the eyes. Mauve neutralises the purple sitting under my eyes, such a clever little thing. I picked up the single in Mauve and will order again.
I am 40 and the corners of my eyes had turned so flat and shadowed. It lifts and brightens so my eyes no longer read as hollow.
Dark circles made me look cross and worn out in every single photo. It makes my entire face read as more awake, not only my eyes. Bronze is beautiful on my deeper skin tone, with no grey cast at all. I took 3 (Bronze, Copper, Pearl), the free mascara came with it, and I passed a brightener to my sister who is now hooked.
Menopause arrived and my under-eyes went crepey and grey almost overnight. Nothing creases, nothing cakes, it wears like skin right through the evening. Champagne suits me beautifully, a soft glow that never turns glittery. I took 3 (Champagne, Pearl, Gold), the free mascara came with it, and I passed a brightener to my sister who is now hooked. I feel like myself again.
My circles are hereditary, and no amount of sleep or cream ever shifted them. Even across my fine lines it stays smooth and never pools in the crepe. I picked Champagne, the shade that reads most natural on my skin. I will not be returning to concealer for this.
Dark circles made me look cross and worn out in every single photo. A single sweep along the inner corner and my eyes look open and alert. I am fair and Pearl is the match, bright without going chalky. I took the 3-pack (Pearl, Champagne, Gold) and the free mascara was a lovely bonus, with great lengthening. It does lean dewy, so if you prefer a flat matte this is not that. Quietly delighted with it.
My circles are hereditary, and no amount of sleep or cream ever shifted them. It softens the shadow and reflects light back, like a small filter for the eyes. I am fair and Pearl is the match, bright without going chalky. I bought one Pearl to try it and I am already reordering. It is my everyday and it lives in my handbag.
At 48 my under-eyes were the first feature that announced my age. Nothing creases, nothing cakes, it wears like skin right through the evening. I feel like myself again.
Hooded, weary eyes, and every highlighter I tried had creased by midday. This lifts and brightens so my eyes no longer read as hollow. I catch my reflection now and genuinely like what I see.
At 40 my under-eyes were the first feature that announced my age. The pen tip could not be easier, dot it on, tap with a finger, done. Pearl lifts the dark patch beside my nose like nothing else does. I keep two, Pearl for daytime and Bronze when I want extra warmth. I catch my reflection now and genuinely like what I see.
People constantly asked whether I was tired or unwell. Every. Single. Day. This lifts the dark area without ever gathering in my creases. Champagne is the universal one, it lights me up without looking frosty. I ordered 5 (Champagne, Bronze, Gold, Copper, Mauve) to get the free mascara, and that mascara is a keeper as well. People tell me how rested I look, week after week.
